Lesson 11: Let's create a list for one of your channels (getting ready for Distribute)

Now that know how filters, smart-lists, and table views etc. work, it’s time to put all of that knowledge in to practice, and time to start distributing your products to difference channels.

Now your product are fulling organized and enriched, your products are ready to distribute across channels!  ;)


Let’s take Google Shopping as an example.

How can you create a perfect listing for Google Shopping. Follow these 3 steps:

  1. Create a completeness attribute (see in lesson nº 9) that includes all necessary attributes for the channel where you will be distributing your products. In this scenario, Google Shopping ready.
  2. Create a corresponding Google Shopping ready = 100%  smart list, with all products 100% ready for Google Shopping. This way you will make sure to send on the right products (and content) to the right channels.
  3. Create another smart list Google Shopping ready < 100%, so that you will be able to work on all products that aren’t fully optimized for distribution yet. Once all of the attributes are complete for Google Shopping, they will move automatically from one list to the other.

Here’s a prettier version of the required product attributes suggested by Google:

product attributes for specific channels -1

As mentioned before, it’s essential to only send out products that are 100% complete, if not Google or any other channel may detect any required attributes that are missing and will bounce the products right back at you. So to spare you the trouble of extra work, set up the lists. Remember it’s better to post 5 complete products than 50 incomplete ones.

Any further questions on how to create and manage list for any specific channel, just give us a buzz, or... book a meeting ;)