Lesson 15: Feeds (Machine to Machine)

In the Channels area of Plytix, you can create channel feeds to transfer information between systems. Unlike humans, feeds aren't so much about aesthetics, but about digital formats.

Now, let’s jump into what a feed is and what it's used for.

A feed is a tool that allows you to send data from your PIM system to another third party system, such as Google Shopping. The first thing you'll need to know is which file format the third party requires when receiving information so you can set up the feed in order for your product information to syndicate seamlessly. Your third-party system could be a web shop, marketplace, ERP system or any other such system which can consume a feed.

Feeds can be set up in CSV, XLSX (Excel) or XML format. Google Shopping, for example, uses a XML feed format to transfer product information to their marketplace. To learn how to successfully tailor the format of your XML feed to meet another system's requirements, click on this link.

Example: For Google Manufacturer Center you will need to match the data format specifications Google provides with the product attributes you want to share on the platform (id, title, brand, price, description, image_link, …). If the attribute is called 'SKU' in Plytix, then you will rename it 'id' to meet Google standards.

Once you have set up all of your attributes accordingly, click Process now and a Feed link (URL) will be created, which you can then share on Google Shopping! Your products will be uploaded and selling better before you know it!

Use this infographic as a useful resource to turn to ;) Not just for Google, but also for industry standards and best practices.


product attributes industry standard-1