Lesson 2: What data should consider first?

Knowing where to start with your data can sometimes feel a little overwhelming. But the good news is that I’m here to talk about the essential product information you need in order to deliver the best user experience for your customers.

Example: Imagine you are at the supermarket and you pick up a protein bar only to discover there is no price, no description on the back, no list of ingredients, and no nutritional value, etc. Would you be willing to buy it? Most likely not. And it’s the same story for all products. If you’re not providing the right information, you’re making it easier for a customer to bounce, and therefore miss your chance at that sale.

So, how do you choose what data needs to be out in the open? I recommend using Google Manufacturer Center requirements as a good starting point (plus, they meet industry standards) to help you prioritize your data, and to know which attributes you should be using to provide value to your products.

Google separates product information into 3 distinct groups:

  • Basic information
  • Rich information
  • Variant information

You can use the following guide to understand what each of these groups entails, or head directly to the Google Manufacturer Center link listed above.

If you have questions about how to structure your own product attributes to fit this guide, or just fancy a chat, don’t hesitate to reach out.

 

product attributes industry standard-1