Lesson 3: What attribute types should you be using?

When preparing your first import of product information, there are things you should consider to spare you the trouble of yo-yoing (yes that’s a word) back and forth between excel and the PIM.

Setting up your attribute types are important for the following reasons:

  • Good housekeeping. Matching your attributes with the respective type will improve your optimization experience - in short, making updating your products a simple and quick process.
  • Easier distribution of product data. Depending on the channel, there will be certain data handling requirements, so it’s crucial that the attributes are formatted in a way that allow for the smoothest transition of data. Eg. Making sure that a html description is exported as a rich text attribute.
  • Eliminate data errors.
  • Less time spent searching/filtering through products. Eg. You want to select products that cost more than $20, then we need that price attribute as a Number to do numerical comparisons, which will not be possible if the number is stored as text.

So spend a reasonable amount of time planning all the attribute types, and understanding when to use them. Trust me, this will save you a lot of headaches and time lost in the long run.

Take this Charles Buxton quote “In life, as in chess, forethought wins”, this is the mindset you need. So, where does the thought process begin?


Here’s an overview of all of the attribute types, information, and formats that need to be included to manage your product information in the most efficient and accurate way possible.




And remember, 'patience makes perfect'! So take your time to picture everything you need and head to this article to find further information about what each individual attribute type entails.