Brand Guidelines let you define your brand's voice, tone, and content rules in one place. Once set up, you can apply them when generating content with AI, so the AI has the context it needs to produce copy that sounds like you.
What are Brand Guidelines?
Brand Guidelines let you define the rules that should shape your AI-generated content, your tone of voice, the words you always use, the words you never use. You set them up once in Settings, and then choose to apply them when running AI content tasks.
This is different from Saved Prompts, which are reusable instructions you write and apply per task. Brand Guidelines are a shared reference point for your whole account, a single source of truth for how your brand communicates, that you can pull in whenever you need the AI to stay on-brand.
Why this matters: When different team members write different prompts, you can end up with content that varies in tone, vocabulary, and style across your catalogue. Brand Guidelines give everyone a consistent foundation to work from.
Creating a Brand Guideline
Brand Guidelines live under the Content section in Settings, you can access them directly from the left-hand navigation.
- Click Settings in the left-hand navigation.
- Under Content, select Brand guidelines.
- Click the + button to open the creation modal.
- Fill in the fields (see below), then click Save.
Name (required)
Give your guideline a clear name so it's easy to identify when applying it
Guideline context (up to 300 characters)
A short summary of what this guideline covers and its overall purpose. Think of it as a brief for the AI, the broader context that shapes how content should be written.
Writing rules (up to 300 characters)
The specific rules the AI should follow when generating content. Be direct and prescriptive here.
Blocked terms
Words or phrases the AI should never use. Type a term and press Enter to add it as a tag. You can add as many as needed.
Editing a Brand Guideline
You can always modify your Brand Guidelines at any time. To edit it from the settings tab:
- Check the box next to the guideline you want to edit.
- Click the pencil icon from the menu that appears.
- Make your changes and click Save.
Deleting a Brand Guideline
To delete a Brand Guideline:
- Check the box next to the guideline you want to delete.
- Click the Delete button from the menu that appears.
- Confirm you want to delete by typing "DELETE" in the box.
- Click 'Delete'
⚠️ Deleting a Brand Guideline is permanent and cannot be undone.
Applying Brand Guidelines
Brand Guidelines don't apply automatically, you choose when to use them. When writing a prompt in Bulk AI to Transform Text or AI Autofill, you'll see an option to select a Brand Guideline. Choosing one passes your saved rules to the AI as additional context alongside your prompt.
This means you can use guidelines selectively, applying them for brand-facing content like product descriptions, and leaving them off for internal tasks like format clean-ups or data normalisation where brand voice isn't relevant.
💡 You can create multiple guidelines for different product ranges, markets, or languages, and choose the right one for each job.
Frequently Asked Questions
Can I have more than one Brand Guideline?
Yes. You can create as many guidelines as you need, for different product ranges, markets, or languages, and choose which one to apply when generating content.
Are Brand Guidelines shared across the whole account?
Yes. Brand Guidelines are set at the account level and are available to all users.
Will changing a Brand Guideline affect content I've already generated?
No. Updates to a guideline only affect future generations. Existing attribute values won't change unless you run a new AI job on those products.
What's Next?
- Learn how to use use AI Autofill Feature for Text Attributes
- Learn how to use Bulk AI to Transform Text for Multiple Products at Once